AN PHONG
WEB DESIGN + REBRAND
I'm currently redesigning the website and refining the brand identity for An Phong, a Vietnam-based company. This project requires me to navigate Vietnam’s cultural and design landscape to ensure a modern yet locally resonant aesthetic. The focus is on improving usability, creating a cohesive visual identity, and aligning with contemporary design trends while reflecting An Phong’s core values of reliability, creativity, and integrity.
Client
AN PHONG GROUP
Year
2025
Category
WEB DESIGN
TOOLKIT
-FIGMA
-ADOBE ILLUSTRATOR
-ABOBE PHOTOSHOP
Research
The existing An Phong website lacked web traffic metrics, making it difficult to assess user engagement and performance. Additionally, the site had no responsive breakpoints, leading to poor usability across different screen sizes. Through research into Vietnam’s digital landscape and corporate design trends, I identified key areas for improvement, ensuring the redesign would enhance accessibility, clarity, and overall user experience.
Design
The previous website was extremely text-heavy, lacked visual hierarchy, and did not effectively communicate An Phong’s brand identity. The redesign introduces a modern, structured layout with improved spacing, fewer fonts, and a more intuitive navigation system. By incorporating a corporate yet locally resonant aesthetic, the new design strengthens the company’s online presence while making information more digestible.
Development
With no existing breakpoints, the old site struggled across different devices, limiting usability. The new development approach ensures full responsiveness, optimizing the experience for desktop, tablet, and mobile users. Additionally, implementing tracking tools will allow An Phong to measure engagement and continuously refine its digital strategy.
CONCEPT
The new An Phong website is designed around the idea of creating space and allowing content to breathe. The previous site was dense and text-heavy, making it difficult to navigate and visually overwhelming. By introducing a balanced layout with intentional white space, clear hierarchy, and structured content flow, the redesign enhances readability and user experience. This approach not only modernizes the site but also reinforces An Phong’s professionalism and reliability, ensuring a seamless interaction across all devices.
More Works More Works
©2025 STEWART DESIGN