SLIP SKIN BRAND UNIVERSE
SLIP SKIN BRAND UNIVERSE
Slip Skincare connects people of color with dermatology experts for personalized care, all from home. Built on inclusivity, transparency, and expertise, it’s more than skincare—it’s a movement.
Slip Skincare connects people of color with dermatology experts for personalized care, all from home. Built on inclusivity, transparency, and expertise, it’s more than skincare—it’s a movement.
Slip Skincare connects people of color with dermatology experts for personalized care, all from home. Built on inclusivity, transparency, and expertise, it’s more than skincare—it’s a movement.
Slip Skincare connects people of color with dermatology experts for personalized care, all from home. Built on inclusivity, transparency, and expertise, it’s more than skincare—it’s a movement.
Client
Client
Slip Skin
Slip Skin
Year
Year
2024
2024
Category
Category
BRAND
BRAND



Research
Research
Building a strong brand starts with understanding the audience. Slip Skincare’s brand identity is shaped by in-depth research on the needs, preferences, and experiences of people with darker skin tones. By analyzing industry gaps, consumer behavior, and cultural influences, Slip establishes itself as a leader in inclusive skincare. This research informs everything from messaging to visual identity, ensuring authenticity and resonance.
Building a strong brand starts with understanding the audience. Slip Skincare’s brand identity is shaped by in-depth research on the needs, preferences, and experiences of people with darker skin tones. By analyzing industry gaps, consumer behavior, and cultural influences, Slip establishes itself as a leader in inclusive skincare. This research informs everything from messaging to visual identity, ensuring authenticity and resonance.
Building a strong brand starts with understanding the audience. Slip Skincare’s brand identity is shaped by in-depth research on the needs, preferences, and experiences of people with darker skin tones. By analyzing industry gaps, consumer behavior, and cultural influences, Slip establishes itself as a leader in inclusive skincare. This research informs everything from messaging to visual identity, ensuring authenticity and resonance.
Research
Building a strong brand starts with understanding the audience. Slip Skincare’s brand identity is shaped by in-depth research on the needs, preferences, and experiences of people with darker skin tones. By analyzing industry gaps, consumer behavior, and cultural influences, Slip establishes itself as a leader in inclusive skincare. This research informs everything from messaging to visual identity, ensuring authenticity and resonance.
Design
Design
Slip’s brand design embodies clarity, confidence, and inclusivity. A refined visual language—marked by a minimalist yet warm aesthetic—creates a sense of trust and approachability. Thoughtful typography, color schemes, and imagery reflect the brand’s dedication to transparency and representation. Every touchpoint, from the website to packaging, reinforces Slip’s mission: to celebrate and empower people of color through intentional, high-quality design.
Slip’s brand design embodies clarity, confidence, and inclusivity. A refined visual language—marked by a minimalist yet warm aesthetic—creates a sense of trust and approachability. Thoughtful typography, color schemes, and imagery reflect the brand’s dedication to transparency and representation. Every touchpoint, from the website to packaging, reinforces Slip’s mission: to celebrate and empower people of color through intentional, high-quality design.
Slip’s brand design embodies clarity, confidence, and inclusivity. A refined visual language—marked by a minimalist yet warm aesthetic—creates a sense of trust and approachability. Thoughtful typography, color schemes, and imagery reflect the brand’s dedication to transparency and representation. Every touchpoint, from the website to packaging, reinforces Slip’s mission: to celebrate and empower people of color through intentional, high-quality design.
Design
Slip’s brand design embodies clarity, confidence, and inclusivity. A refined visual language—marked by a minimalist yet warm aesthetic—creates a sense of trust and approachability. Thoughtful typography, color schemes, and imagery reflect the brand’s dedication to transparency and representation. Every touchpoint, from the website to packaging, reinforces Slip’s mission: to celebrate and empower people of color through intentional, high-quality design.
Development
Development
Developing Slip as a brand goes beyond aesthetics—it’s about crafting a voice and presence that resonate. Through strategic positioning, Slip cultivates a strong narrative that prioritizes education, accessibility, and empowerment. The brand evolves through digital engagement, community-driven storytelling, and partnerships that align with its values. By continuously refining its tone, messaging, and outreach, Slip becomes more than a skincare company—it becomes a movement centered on equity, knowledge, and self-care.
Developing Slip as a brand goes beyond aesthetics—it’s about crafting a voice and presence that resonate. Through strategic positioning, Slip cultivates a strong narrative that prioritizes education, accessibility, and empowerment. The brand evolves through digital engagement, community-driven storytelling, and partnerships that align with its values. By continuously refining its tone, messaging, and outreach, Slip becomes more than a skincare company—it becomes a movement centered on equity, knowledge, and self-care.
Developing Slip as a brand goes beyond aesthetics—it’s about crafting a voice and presence that resonate. Through strategic positioning, Slip cultivates a strong narrative that prioritizes education, accessibility, and empowerment. The brand evolves through digital engagement, community-driven storytelling, and partnerships that align with its values. By continuously refining its tone, messaging, and outreach, Slip becomes more than a skincare company—it becomes a movement centered on equity, knowledge, and self-care.
Development
Developing Slip as a brand goes beyond aesthetics—it’s about crafting a voice and presence that resonate. Through strategic positioning, Slip cultivates a strong narrative that prioritizes education, accessibility, and empowerment. The brand evolves through digital engagement, community-driven storytelling, and partnerships that align with its values. By continuously refining its tone, messaging, and outreach, Slip becomes more than a skincare company—it becomes a movement centered on equity, knowledge, and self-care.



Concept
Concept
Slip Skincare is more than just a skincare brand—it’s a movement redefining beauty standards for people of color. At its core, Slip embodies accessibility, education, and empowerment, ensuring that skincare is not only effective but also inclusive. The brand disrupts an industry that has historically overlooked darker skin tones, positioning itself as a trusted, transparent, and culturally resonant force. Slip is about ease, expertise, and elevation—giving people the confidence to care for their skin with products designed specifically for them.
Slip Skincare is more than just a skincare brand—it’s a movement redefining beauty standards for people of color. At its core, Slip embodies accessibility, education, and empowerment, ensuring that skincare is not only effective but also inclusive. The brand disrupts an industry that has historically overlooked darker skin tones, positioning itself as a trusted, transparent, and culturally resonant force. Slip is about ease, expertise, and elevation—giving people the confidence to care for their skin with products designed specifically for them.
Slip Skincare is more than just a skincare brand—it’s a movement redefining beauty standards for people of color. At its core, Slip embodies accessibility, education, and empowerment, ensuring that skincare is not only effective but also inclusive. The brand disrupts an industry that has historically overlooked darker skin tones, positioning itself as a trusted, transparent, and culturally resonant force. Slip is about ease, expertise, and elevation—giving people the confidence to care for their skin with products designed specifically for them.
Concept
Slip Skincare is more than just a skincare brand—it’s a movement redefining beauty standards for people of color. At its core, Slip embodies accessibility, education, and empowerment, ensuring that skincare is not only effective but also inclusive. The brand disrupts an industry that has historically overlooked darker skin tones, positioning itself as a trusted, transparent, and culturally resonant force. Slip is about ease, expertise, and elevation—giving people the confidence to care for their skin with products designed specifically for them.







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©2025 STEWART DESIGN
©2025 STEWART DESIGN